Liverpool FC kicks off World Sight Day

13 October 2011

Liverpool Football Club and its main sponsor, Standard Chartered, will be raising awareness about avoidable blindness during this weekend’s clash against Manchester United on Saturday 15 October. 

World Sight Day - a day focusing attention on blindness and visual impairment - falls on 13 October.  This weekend’s clash against Manchester United is an excellent opportunity to support Seeing is Believing, a global campaign to tackle avoidable blindness.

An exclusive offer!
Fans at Anfield will have the chance to support the campaign by purchasing a stud, which will form a Liverbird logo in the new feature wall in the LFC Boot Room Sports Café. In return, the supporter will get a certificate and an exclusive limited edition wristband acknowledging the valuable contribution of £5.  Proceeds will go towards our fights against avoidable blindness.

Alternatively, you can simply make a donation to Seeing is Believing. Standard Chartered will match all donations.

Why it’s important
An estimated 39 million people across the world are blind. However, 80% of blindness is avoidable with proper access to affordable eye-care.  

Since 2003, Standard Chartered has raised US$37million for eye-care programmes and has just renewed the commitment by announcing a goal of raising US$100million by 2020.  

It’s not the first time that Liverpool FC and Standard Chartered have collaborated to raise awareness about avoidable blindness. Watch the video of a few players, including Jamie Carragher, trying some regular drills… blindfolded.

Celebrate World Sight Day and learn more about Seeing is Believing.

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